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PHILOSOPHY AT REALIGN
DIGITAL DESIGN LAB (RDDL)
We want to make a
group of people who can think on the grounds where creativity meets
practical life designs.
Practical life designs – Practical
means usable, Practical is strong as it leaves the desired effect every
time it comes in action.
Relax, we are just talking about the
communication – Well every communication needs to practical and
strong.
We have worked with people who treat
the target given as a piece of work- where the backgrounds are just
like clay that have to adjust it with the surroundings and people have
to adjust their visions accordingly/individually.
RESULT –
Core aim of practical communication fails as it generates varying results
(individual impact) not the targeted one.
PRACTICAL AND STRONG COMMUNICATION
Practical - are the projects which are
in abundance waiting for their masters to give them that artistic form.
Industry is waiting with open hands with their practical problems to
be solved by you.
Strong – is the medium which we
utilize to express out targeted view. A work which is the back bone
of all our education and current civilization.
Communication design has been recognized
as the most vital factor in success of any enterprise.
Let’s be the team and move towards
our aim.
We assure you of a job – OK, We
want to say you will develop a clear vision and an analytical approach
to win the communication industry of which you are going to be a valuable
asset.
All our Theory and Practical Classes
are graded for
USABILITY / CREATIVITY
And that is our strength.
The nature and technology of what is designed
today is changing and expanding, and so is the discipline of design.
As with many businesses and professions today, there's more to know
-
“If I’m going to talk about design, that's purely arbitrary
and immensely human construct, I should say that
by design I mean the process both physical and mental
by which people give an order to objects, community,
environments and behavior.”
—Bill Stumpf
A professional designer adheres to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.

Keeping this in view we have introduced BASICS OF DESIGN - A PRIMER which will be an integral part of our regular courses.
-GRAPHIC DESIGN (Duration - 12 Months)
-WEB DESIGN AND TECHNOLOGY (Duration - 18 Months)
-3 D GRAPHICS AND ANIMATION (Duration - 12 Months)
-MULTIMEDIA TECHNOLOGY AND APPLICATIONS (Duration - 12 Months)
-COMPUTER GAME TECHNOLOGIES (Duration - 12 Months)
-DIGITAL PHOTOGRAPHY (Duration - 9 Months)
Note - If you are already working/experienced in the field, you can skip the starting modules.

"Design is so simple, that's why it is so complicated."
Paul Rand
BASICS OF DESIGN
This course will teach the basics plus
a whole lot more to help get you on the road to creating, designing
and implementing solid designs for the web/graphics. In this introductory
course, basic design thinking, theory and practice will be explored
in an easy to absorb, fun and relaxed environment.
Students will begin by
understanding and implementing the foundations of design: the basic
elements and principles of design. These elements and principles are
applicable to all design mediums such as architecture, art, graphic
design, photography, print and web design. Special emphasis will be
given to the application of these principles and elements, along with
color and typography, to the medium of web design.
For students who
have not had formal training in design, this course will bring them
up to speed with the fundamentals of design, while learning how to apply
these concepts to web and graphic design. For students who have received
previous design training, this course will offer new techniques, tips
and tricks, and new ways of thinking of design fundamentals while applying
these concepts to the electronic mediums of web design and graphics
for the web.
Outline

Part 1: Defining design, an introduction and history of design, and the first set of elements and principles of design
-Defining design.
-A brief introduction and history of design.
-Principles and elements: Understanding the differences.
-Understanding the first set of principles of design: unity/variety, hierarchy, proportion, and scale.
-Understanding the first set of elements of design: shape, space/whitespace, line, and size
Part 2: The role of a designer, differences between web and print design, and second set of elements and principles of design.
-Discussion: The role of a designer in the construction of functional website.
-Discussions: Design is a process that has a clear beginning and end.
-A brief synopsis of the differences between print and web design.
-Understanding the second set of principles of design: balance, rhythm/repetition, proximity, and emphasis.
-Understanding the second set of elements of design: color, texture/pattern, value, and typography.
Part 3: Exploring pattern and texture, classical rules of composition, and value.
Exploring and using texture and pattern.
-Discovering the classical rules of composition Part I and Part II: (includes leading the viewer's eye, the use of grids in design, the use of a browser enhanced grid in design, proportions and the Golden Mean and the Rules of Third).
-Understanding and implementing value.
Part 4: Creating and enhancing designs with color and typography.
-Understanding the color models.
-Exploring the technicalities of color.
-Working with color creatively.
-Typography Basics - Understanding typography and using it creatively.
Part 5: Solidifying a design concept, generating ideas, design tips and breaking the rules.
-Brainstorming techniques.
-Exploring and enhancing avenues of creativity.
-Design tips for designs and graphics destined for the Web.
-Learning how to break the rules of design.
Part 6: Finalizing the concept.
Putting the 5 parts of work together by revising,polishing and presenting a final project, which consists of a design comp that utilizes the principles and elements of design, along with a cohesive color palette, typography, strong composition and creativity.
Approaching the Learning Process: Students will gain an understanding of design and its implementation by participating in discussions, reading, written lectures and assignments that are built upon as the course progresses. Lessons will include analysis of websites that make use of the basic principles and elements of design. Examples of experimental website design and more conservative website designs will be studied as well.
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