Graphic design has the power to lift any text, pictures or brochure to an art form. If you recognize the importance of deploying a well-designed communications media, you realize that you need to make an impact on your target audience. As a leading graphic design company, we work in partnership with you to crystallize messages and capture the imagination of your target audiences.
Static photos, text, and even geometric objects may carry a strong implication of movement, both by themselves and in the context of other elements. RDDL has the ability to recognize these implied motions, adjust and organize their directions and forces and create a professional work of art.
With extensive vision of imagination, quality and excellence, RDDL produces print designs to influence your marketing and ensure results. We can consult with you to help your business achieve well-designed marketing material that is cost-effective and highly focused.
We do not pretend to have all of the answers, but what makes us different is that we like to see you satisfied with our work. To this end we go through several quality checks to ensure that the result is to your satisfaction.
We have carefully designed our business processes by listening very closely to our clients, the very people who make us the successful business we are today. As a result, we continue to build long-term relationships that generate tangible results and high levels of performance in terms of customer loyalty, brand awareness and customer retention.
Tastefully done graphics can be a real enhancement to your company’s image. From a business card, single image postcard, banner, or brochure, to a complete brand identity package we can help.
A business that communicates well performs well.
Paper remains the most lasting and visible communication medium today.
For many years, RDDL has been assisting clients and their businesses to design their printed brochures, online interactive brochures, corporate logos, corporate presentations and motion graphics.
Considering the general population that still prefers the printed word to reading on the net or the TV, RDDL can add visibility to your business. We design and print brochures, newsletters and journals for businesses that need to make an impact with their identity.
We have all seen and read more printed brochures than we care to count. However, how often have you seen or heard of interactive brochures. How about letting readers interact with the brochure by providing audio, video and pictures that can be displayed dynamically upon the reader's request. On the other hand, how about just providing feedback forms that the reader can fill up and send it back to you by email?
If this has caught your interest, it will definitely catch your audience's interest and fancy.
We Understand! - We know that the process of preparing and sending your artwork can be a complicated and sometimes frustrating experience. And we are here to help! If you have any questions, Please feel free to call us.
FILE SUBMISSION GUIDELINES
PROGRAMS WE ACCEPT AND WHAT TO DO :
Digitally prepared files can either streamline the production of a job, or be a real headache. If a file is good to go, the job can bypass scanning, layout and approval steps and be directly scheduled for printing. However, if digital files are prepared incorrectly, fixes and resubmissions can be expensive, time-consuming and frustrating. The success and ease of printing a digital job relies entirely on the file meeting our production requirements.
Please review the requirements below, even if you are knowledgeable in preparing digital files for other Printers.
We accept both Mac and PC files.
All files must meet these requirements and be 100% complete.
These requirements are for both disk and FTP submissions.
The Most Common Problems
(which lead to delays and/or additional charges)
1. Failure to include all Fonts with your disk.
Though we maintain a large library of fonts, there are over 20,000 different fonts out there and we can't possibly have them all. Even if we happen to have a font with the same name as the ones you use, its possible that they were designed by different companies, and are not identical. Any differences can cause type to reflow, lines to get cut off, hyphenation to change, etc. If you supply files using fonts which we do not have, your job will be delayed until you can supply us a copy of the font(s), or you authorize us to substitute a similar font that we do have.
2. Failure to Properly Layout how your Piece Folds.
It is sometimes obvious how a piece should be folded and/or backed up. However, quite frequently it is not. Please make sure that your piece is properly layed out. Once your piece is printed its too late to adjust it for folding. We can't always check to see if you have layed out your files properly.
3. Missing Scans or Image Files
Most desktop publishing systems only store a preview image in the files they create, and must retrieve the original graphic files prior to printing. We frequently receive Quark and Pagemaker files without the linked graphic files, and must delay the job while we wait for these graphic files to be sent.
4. Unusable Scans.
Most of the problematic scans we receive have been scanned at too low resolution. We also receive files with images scanned at many times higher resolution than required. These oversampled scans waste diskspace, and greatly increase output time without any corresponding increase in output quality.
5. Failure to make your files bleed when required.
In most desk top publishing programs, making an image bleed is as easy as placing all images such that they extend 1/8 inch beyond the border of the page. Though it is easy to set your files to bleed while you are creating your piece, it is time consuming to alter your design once it gets to us.
6. Failure to use the CMYK color system.
Some spot/PMS colors are not accurately represented in CMYK. Notably, metallic colors, some oranges and some greens are not well represented by CMYK. If your files use these spot colors, it will be necessary to contact you to determine if you wish to change your design, or run our closest, albeit not accurate, CMYK match. We recommend using the Pantone Process or Trumatch color systems for color selection.
7. Use of RGB rather CMYK scans.
We receive a large number of RGB scans. Some applications packages automatically output these scans as CMYK while other packages simply print the RGB scans as black and white. The applications packages that do the conversion don't do a good job of maintaining colors and large, unacceptable color shifts often are the result. All color correction should be done with CMYK scans and all scans should be converted to CMYK prior to submission for process color printing.
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