Packaging's greatest profit-building potential lies in the marketing, or sales-building, area.Packaging actually consists of two dimensions: GRAPHICS and STRUCTURE. Structure is the architecture of a box, graphics is the paint job. Most companies tend to ignore the individual importance of both dimensions as a player in package design and marketing strategy. However, a high-impact box combines optimal graphics with optimal structure. To derive maximum marketing impact from a pack , we must view it as a synergistic combination of both dimensions.
Pre-purchase and Post-purchase Impact. When most folks think of packaging's impact, they think of what they encounter as they roam a supermarket or department store. This is pre-purchase impact. It's the most common form of packaging impact. There is, however, another form of packaging interaction: Post-purchase impact. It occurs after the purchase and, typically, in the consumer's home. To optimize packaging as a marketing weapon, we must bear in mind this distinction — and design our packaging to achieve maximum PRE/POST-purchase impacts. This requires innovative use of both graphics and structure, because it's impossible to achieve maximum impact from your package when it creates a virtually identical pre/post-purchase impact as the package of all your competitors.
Amazingly, except for the actual product, your package is the vehicle of greatest exposure and consumer interaction in your business!
RDDL as your Packaging Design Assistant helps you like:
- Making best use of container space which can save transportation and storage costs. (We use 3 D Designs/CAD)
- Designing stimulating visual looks of your package for quick Pre Purchase Impact.
We will have meeting sessions with your team for finalizing the design process which is inclusive of following stages –
• Structural properties
• Graphic capabilities
• Converting process
• Customer packaging systems
• Marketing objectives
• Distribution requirements
• Retail outlet expectations
• Needs and desires of end user
• How end user will use the product
We can assure:
• Design will easily move through converting plant
• Artwork can be reproduced to customer’s satisfaction
• Waste and spoilage are minimal
• Package’s life cycle is understood and will meet customer’s expectations.
• Meeting all marketing objectives
• Environmental considerations, real and perceived
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